Two things a website has to do at once
It has to convince a human in about four seconds, and it has to be legible to a machine that has never met you. Most sites do one and sacrifice the other.
Agencies optimise the first: heavy motion, a hero video, beautiful and unfindable. SEO shops optimise the second: fast, technically correct, and forgettable. Neither is enough when a buyer's journey now runs search or AI assistant → your site → decision, often without a sales conversation in between.
We build for both, and treat the tension as the actual design problem rather than picking a side.
What you get
Cinematic, not templated
Custom motion, considered typography, and WebGL or 3D where it earns its place. Nobody should be able to name the template.
Genuinely fast
Motion budgets set before design starts. Animation that costs you Core Web Vitals costs you ranking, which costs you the leads the site exists to produce.
Built to be found
One page per thing you sell, in the words buyers actually search — not one page trying to rank for six businesses at once.
AI-answer ready
Structured data and an llms.txt so ChatGPT, Perplexity and AI Overviews can describe your offering accurately instead of guessing.
Content you can extend
Pages generated from structured content, so adding the next service page is a data change — not a redesign or an agency invoice.
You own it
Standard stack, your repository, your hosting. No proprietary builder you can only edit by paying us.
Where most company sites lose leads
Patterns we see repeatedly, and fix first:
- One page, many businesses. A single homepage cannot rank for several distinct services. Each one needs its own page or it is invisible.
- A headline that is a slogan. Manifesto copy converts people who already landed. It attracts nobody, because nobody searches for it.
- Product names instead of problem names. Buyers search the problem. Internal product names have no search volume.
- No machine-readable description. Increasingly the first thing that reads your site is an answer engine deciding whether to cite you.
- Motion that costs more than it earns. A hero animation that pushes largest-contentful-paint past two seconds is a ranking penalty paid every day.
How it runs
Two to four weeks for a focused marketing site, fixed price agreed up front. Longer where there are many service pages or a migration from an existing CMS.
We start with the search intent — what buyers actually type, and what they need to see to enquire — then design to that. Design first and content later is how sites end up beautiful and empty.
Common questions
How long does it take to build a company website?
A focused marketing site typically takes two to four weeks. The variable is content rather than build: sites stall waiting on copy, product detail and approvals far more often than on design or engineering.
What is AEO and how is it different from SEO?
SEO optimises for ranking in a list of search results. AEO — answer engine optimisation — optimises for being cited in an answer generated by ChatGPT, Perplexity or Google's AI Overviews. It rewards clearly-structured, directly quotable content, explicit structured data, and a machine-readable description of the business such as an llms.txt file.
Will heavy animation hurt our search ranking?
It can, and often does. Core Web Vitals are a ranking factor, so a hero animation that delays largest-contentful-paint is a penalty paid on every visit. Motion is worth it when it is budgeted for from the start — loaded after first paint, and never blocking the content a crawler needs.
Do we own the website you build?
Yes. Standard stack, your repository, your hosting account. We do not build on a proprietary editor that requires paying us to make changes.
Can you rebuild an existing site without losing our search rankings?
Yes, provided redirects are mapped before launch rather than after. Most ranking loss in a redesign comes from changed URLs with no redirect and from removing content that was quietly ranking — both avoidable with an audit of current performance before anything is rebuilt.
Describe the process that costs you the most
If a custom build is not the right answer, that is a short conversation and it costs you nothing.
info@valkyn.ai